Blogs, vlogs, Snapchat, Instagram, Twitter, Facebook, SEO, YouTube, websites are concepts that were unheard of ten years ago. However, with the explosion of the digital age, these have become the primary channels in which today’s companies are marketing themselves. Gone are the days when costly ads in glossy magazines and local newspapers, enormous billboards along highways were the best ways for businesses to put themselves out there and increase sales.
Through digital marketing – marketing of goods and services over the internet – organizations, and especially small and medium sized firms have found a productive, cost effective means to market themselves and thereby sell their brands. With a huge percentage of today’s population owning a digital device such as a smartphone, laptop or iPad, online marketing is the best way for companies to brand themselves.
However, digital marketing is a full-time job that requires professionals who understand the online space. Which is why it is necessary for a firm to engage a digital marketing agency such as https://www.keen.com.mt/services/digital-marketing in handling its online marketing. But how exactly does an agency help a company expand its business?
Millions of people log into social media websites and apps every minute making these resources a must for any business that wants to raise its profile. Now you can also watch full movies and films on social media platforms like youtube. Social media is a platform for your business to reach thousands of potential customers. It helps foster relationships with existing customers and builds customer loyalty. It helps drive traffic to your website which may inevitably lead to sales.
A well-written, quality email newsletter is a highly effective method of reaching your customers, keeping their attention and making sales. Email newsletters are easy to create, cost next to nothing to send and are easy to analyse. By scheduling consistent emails, you get to communicate regular business updates to your customers, in so doing keeping your business at the forefront of their minds whenever they need your services.
Pay Per Click
Pay Per Click (PPC) is an effective way to get your website seen by the right customers at the lowest possible cost to your business. Through PPC, you can be able to trace where customers are coming from and what they are buying to create tailored digital campaigns for them.
Web design and branding
With over 50% of people deciding on a service or product based on its website, it is important to get a well-designed website that is not only attractive and informative but is also easy to use for anyone who visits it. A good digital agency will make sure the content is engaging, and it leads to inquiries and that customers can buy off the website.
Interesting, engaging copy is the foundation of any successful online business. This content can be written as in blogs or visual in the form of vlogs and great photography. Great content drives traffic to your website, increases your credibility by presenting you as a leader in your field and ensuring that customers consider the site as their primary source of information. When customers view your business positively and encourage others to use your service, your sales are likely to increase.
Search Engine Optimisation
While having a great website is important that it can be found organically on search engines such as Google. By applying Search Engine Optimization (SEO) to your site, your website will be highly ranked on Search Engine Result Pages (SERP). Websites in the top positions on SERP have more visitors and inevitably make more sales. A good digital marketing agency will start by carrying out local SEO to appeal to customers in your area.